Inside Creative Industries

At the time we visited the building, it was occupied by the Nu Ad printing company. I spoke to Bill Lang the manager. He was aware of the building's history. He and his employees got a real kick out of seeing the photos of the cars on the haulers in front and in the back lot. Among the publications that Nu Ad printed was the local car show event newpaper called Cruisin News.

Creative Industries as most of you know did the conversions on the 1969 Dodge Daytonas for Chrysler. The partially completed Charger R/T units were shipped over across town to Creative for the dramatic transformation into wing cars. Creative had two facilties, one on Outer Drive in Detroit, and another farther north on East Ten Mile Road in Eastpointe. The Ten Mile Road facility is where the Daytonas were converted.

Above is the famous back lot shot of Daytonas taken from the roof of the building.

The building itself is fills a city block in length, and is about 75' deep with a large asphalt parking lot in the back. This is the back lot where the cars were stored while before and after being converted. There is evidence of many windows being bricked in, as well as a garage door on one end that has been filled as well. We got a look inside the building, and it is basically a large hollow shell with one dividing wall inside, about the middle of the structure. One can only imagine what it looked like filled with Daytonas.

We got a look inside the building, and it is basically a large hollow shell with one dividing wall inside, about the middle of the structure. One can only imagine what it looked like filled with Daytonas.

We looked around hoping to find Daytona nose cones up in the rafters, but sadly there were none to be had. My thanks to DSAC member Denis Fortin for sending the interior photos.